From June 2022, the first phase of intensive operation of the Prague Visitor Pass tourist card will start. According to the representatives of Prague City Tourism and the ICT Operator, who participated in its development, visiting Prague will now be much easier, especially for foreign tourists. In addition to the main tourist attractions, the card currently offers a whole range of acceptance points outside the long-term congested centre. The Prague Visitor Pass thus also reflects the city's new approach to tourism as it tries to restore it in its sustainable form after the pandemic.
In the first phase of heavy traffic, tourists can use the card at 57 acceptance points, which include, for example, the Prague Zoo, the Vyšehrad National Cultural Monument or the Prague Planetarium, but also for guide services or sightseeing cruises on the Vltava. Of course, there are also iconic tourist attractions such as the Petřín Tower, the Old Town Hall or Prague Castle.
"Prague is not just Charles Bridge and Prague Castle. We are looking forward to the return of tourists and through the Prague Visitor Pass we want to offer them other experiences and interesting places in the metropolis, where they can enjoy their genius loci without the crowds," says councillor for culture and tourism Hana Třeštíková.
The city, together with Prague City Tourism and ICT Operator, is launching the sale of the card at a time when tourists are starting to return to the metropolis again. Experts agree that this year the metropolis will reach 50-60% of the attendance of 2019, when Prague welcomed 8 million tourists. The card will allow them to move around the city more easily, as well as facilitate better orientation in Prague public transport and the fare, which is also part of it.
“The card can be purchased from today, but at the moment this is the first phase of live operation. From July, other places of tourist interest will be involved, and from September we will support the card with strong marketing," explains František Cipro, chairman of the board of Prague City Tourism.
"In cooperation with Prague City Tourism and the Department of Culture and Tourism of the Prague Municipality, we created a comprehensive Prague tourist card system. It is designed in such a way that we can further develop it with additional functionality as needed," adds OICT CEO Tomáš Barczi.
The Prague Visitor Pass offers several possible options, from a validity of 48 hours to an exclusive option valid for up to 120 hours, which offers the holder the opportunity to explore the metropolis and its interesting places much more thoroughly. Includes transportation around town and selected acceptance points. The price factors in both children and students.